From a recent random readership survey we conducted, we found that our target audience is as follows:
Our readers are affluent educated adults
• 84% are married
• 60% have a post-secondary education.
• 44% of our readers have a combined household income in excess of $80,000
• 90% of our readers are male
• 89% of our readers are between 36-64 years of age
• 97% currently own at least one motorcycle
• 56% have taken courses offered at colleges and rider training centres for safe riding techniques
Additional family interest
• 51% say their partner also rides a motorcycle
• 33% of females surveyed plan to become new riders and hope to purchase a motorcycle within the next year
• 43% have children or grandchildren who currently ride
• 76% feel their children will one day become riders
Our readers appreciate the finer things life has to offer
• 92% stay at hotels while on a motorcycle trip
• 85% of our readers carry cell phones or an electronic device while riding
• 69% of our readers own trucks or SUV's
Reader Loyalty
• 99% of our readers said they will definitely renew when their current subscription is due
• 44% have re-subscribed for 3 years
• 69% say we are more interesting than most magazines
• 95% of our readers keep each magazine for future reference and read it cover to cover, including the ads.
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• Readership of 4.5 people by passing it around to friends, family and the workplace.
• Paid subscription base, with over 44% of our subscribers purchasing a 3 year subscription, which means they believe and trust in our product.
• We offer many avenues to showcase your company ranging from traditional ads to web based advertising.
• Portions of some articles are positioned on our homepage for viewers to have a sneak peak.
• In June 2007 our website hits skyrocketed to over 631,193 in just 30 days.
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